Privacy Policy

Privacy Policy

A good advisor keeps client information confidential above all else. This policy explains what personal data ER Consulting Group collects, what we use it for, who we disclose it to, and what rights you have under the Personal Data Protection Act B.E. 2562 (2019) (PDPA).

Version 1 Effective 4 November 2026 (B.E. 2569)

This English version is provided for convenience. If it differs from the Thai version, the Thai version prevails.

In short

Check tools calculate on your deviceThe numbers you enter in the check tools are not sent to us until you choose to send the results to an advisor yourself.

We collect only what we needThe consultation booking form asks only for your name, phone number and the topic you want to discuss, so we can contact you.

We do not sell dataWe do not sell or rent your personal data to anyone for marketing.

You control your dataYou can ask to see, correct or delete your data, or withdraw your consent, at any time through the channels in Section 14.

1Who we are

ER Consulting Group Co., Ltd. (บริษัท อีอาร์ คอนซัลติ้ง กรุ๊ป จำกัด), which does business under the name ER Consulting Group ("we"), is the data controller under this policy. We provide business consulting services in strategy, finance and investment, marketing, and product management; business sale and matching services; life and non-life insurance brokerage; and real estate services.

This policy applies to data we receive through our website, our LINE Official Account (@006kxnum), our Facebook page, by phone, and in providing services to our clients.

2Data we collect

When you contact us

  • Your full name, phone number, company name or type of business, the topic you want to discuss, and the details you give in the consultation booking form
  • Your display name and the messages you send us through LINE OA or Facebook

When you become our client

  • Identification and contact data, such as your national ID number, address and email
  • Business data needed to provide advice, such as financial statements, shareholder data, and employee data to the extent necessary
  • Personal financial data, such as income, assets, liabilities and investment goals, including the investment suitability assessment required by the Securities and Exchange Commission (SEC)
  • Insurance policy data, insured property and claims history, when we act as your insurance broker
  • Health data, only when necessary to apply for life or health insurance and with your explicit consent (see Section 5)

When you visit our website

  • Our website hosting provider may record technical data, such as IP address, browser type and time of visit, for security and to keep the system working

3Check tools on our website

The business health check from financial statements, the personal finance and health check, and the asset gap check calculate all results in the browser on your device. The numbers you enter are not sent to us and are not saved after you close the page.

We receive data only when you choose to send it yourself, for example when you copy the results summary and paste it into a LINE chat with an advisor. Data you send us is handled under this policy.

4Purposes and lawful basis

We use data only for the purposes below, relying on the lawful bases under Sections 24 and 26 of the Personal Data Protection Act B.E. 2562 (2019).

PurposeData usedLawful basis
Contacting you and scheduling a consultation at your requestName, phone number, consultation topicSteps taken at your request before entering into a contract
Providing consulting and business sale servicesBusiness and financial data you providePerformance of a contract
Acting as insurance broker, proposing and comparing policies, and handling claimsIdentification, property and policy dataPerformance of a contract, and legal obligations set by the Office of Insurance Commission (OIC)
Applying for life or health insuranceHealth dataExplicit consent
Giving investment advice, knowing our customers, and assessing suitabilityIdentification data, financial position, investment goalsLegal obligations set by the SEC, and performance of a contract
Sending articles, news and offersName, contact channelsConsent, which you may withdraw at any time
Keeping the website secure and improving itTechnical dataLegitimate interest
Complying with the law and orders of government authorities, and preventing fraudRelevant dataLegal obligation

If you do not provide data that is necessary for a contract or required by law, we may be unable to provide some services. For example, we may be unable to submit an insurance application or open an investment account for you.

5Sensitive personal data

Health data is sensitive personal data under the law. We collect it only when necessary to apply for life or health insurance, and we will ask for your explicit written consent every time beforehand. We send this data only to the insurance company you choose to apply to.

The health behavior assessments on our website, such as height, weight and lifestyle habits, are calculated on your device and are not sent to us.

6Disclosure of data

We disclose data only as necessary for the purposes in Section 4, to:

  • Life and non-life insurance companies that you choose to request a quote from or apply to
  • Securities companies and asset management companies when you open an account or invest on our advice
  • Counterparties in a business sale or joint venture only with your permission, and only after the counterparty has signed a non-disclosure agreement
  • Our service providers such as website hosting, online data storage and communication app providers, who must use the data only on our instructions
  • Professional advisors such as our auditors and legal advisors, who have a duty of confidentiality
  • Regulators and government authorities such as the Office of Insurance Commission (OIC) and the Office of the Securities and Exchange Commission (SEC), when required by law

7Transfers outside Thailand

Some of our online service providers may store data on servers outside Thailand. In that case, we will choose providers with adequate personal data protection standards and act as required by the Personal Data Protection Act.

8Retention periods

TypeRetention period
Data of contacts who have not yet become clients2 years from the most recent contact
Data of consulting and business sale clientsThroughout the service period and for 10 years after the service ends, in line with the legal limitation period
Data of insurance and investment clientsFor the period required by the OIC and the SEC, or the limitation period, whichever is longer
Data used to send newsUntil you withdraw consent

When the period ends, we will delete or destroy the data, or make it no longer able to identify you.

9Security

  • We limit access to data to the advisors who handle your work
  • All employees and advisors have a duty of confidentiality, and we sign a non-disclosure agreement with clients before receiving business information
  • We store documents and files in systems with identity verification and backups
  • We review our security measures regularly

If a personal data breach occurs that poses a risk to your rights, we will notify the Office of the Personal Data Protection Committee (PDPC) within 72 hours of becoming aware of it, and will notify you without delay if the risk is high.

10Your rights

Access and copies

Ask to see the data we hold about you, and to know how we obtained it

Correction

Ask us to correct inaccurate data, or to complete it so it is up to date

Deletion or destruction

Ask us to delete data when it no longer needs to be kept

Restriction of use

Ask us to stop using data temporarily while we review your request

Objection

Object to the use of data based on legitimate interest, or for marketing

Receiving or transferring data

Ask to receive data in a commonly readable format, or to have it sent to another party

Withdrawing consent

Withdraw at any time, without affecting anything done before the withdrawal

Complaints

Complain to the Office of the Personal Data Protection Committee (PDPC) if you believe we have not complied with the law

You can send requests through the channels in Section 14. We will respond within 30 days of receiving your request, and we may ask for documents to verify your identity before acting on it. Some requests may be refused as permitted by law, such as for data we are required by law to keep. In that case, we will tell you the reason.

11Cookies

This website currently does not use cookies for analytics or advertising. If we start using them in the future, we will first show a banner asking for your consent, and you can decline and still use the website as normal.

12Minors

Our services are intended for people who have reached the age of majority. If we need to collect data about a minor, such as a beneficiary under an insurance policy, we will ask for consent from the person exercising parental authority as required by law.

13Changes to this policy

We may update this policy when our services or the law change. The latest version will be shown on this page with its effective date. If there are significant changes, we will notify clients in advance through the channels we use to stay in contact.

14Contact us

Data controller
ER Consulting Group Co., Ltd. (บริษัท อีอาร์ คอนซัลติ้ง กรุ๊ป จำกัด)
Address
189/229 Soi Phahonyothin 34, Sena Nikhom, Chatuchak, Bangkok 10900, Thailand
Personal data contact
Personal Data Protection Team, ER Consulting Group
Email
contact@erconsulting.co.th
Phone
081-961-9624
LINE OA
@006kxnum · ER Consulting Group
Send a request on LINE